Lately, a little “game” has been circulating on Facebook, as little games often do. In this “game,” women are supposed to post a status with a heart emoji. Nothing more, nothing less. Ostensibly, the point is for other people to come along and either “like,” comment on, on question the status, and in response, the poster sends a private message saying something about breast cancer. This, my friends — along with buying everything pink under the sun — is, apparently, how we’re going to wipe out breast cancer. Not research. Not prevention education. Not access to care. Little heart emojis and pink ribbons and vague Facebook games that don’t actually mention breast cancer are where it’s at, y’all.
Sounds ridiculous, doesn’t it?
Because it is.
We don’t need more breast cancer awareness on social media. In fact, there might not be a cause that needs us to generate awareness any less. I mean, we’re talking boobs here. Are there many things that get more attention that aren’t censored by most platforms’ nudity clauses? We have to save the ta-tas. Our ability to endlessly debate where many women can feed their children and the entertainment of young people who haven’t discovered porn or ways to circumnavigate the parental controls on their electronic devices are at stake. So we talk about breast cancer. We talk about it endlessly. We play Facebook games and buy pink stuff and wear pink ribbons and post with hashtags and walk in walks for charities that may or may not do anything but raise awareness we don’t need and sell more pink stuff.
Awareness doesn’t do anything. Action does.
And then we turn around and we talk a little bit about the other stuff. We use a hashtag to express our displeasure with political leaders, we put on safety pins to show the world we aren’t assholes, we wear a puzzle piece and talk about how important neurodiversity is and about how autism really isn’t as bad as death, we ask when enough is going to be enough every time we hear about a young person committing suicide because there are no spaces safe from bullies anymore, and we share phone numbers for hotlines staffed by volunteers and mental health professionals. We endlessly promote awareness of issues while talking about how we need more awareness of issues.
But here’s the thing. Awareness doesn’t do anything. I’ll say it again. Awareness. Does. Not. Do. Anything.
We’ve never been more aware. Never in the history of humankind have we been so aware of different illnesses and conditions, of societal issues, of economic issues, of the 378,921,506 ways we can offend every single person we know and don’t know every single day just by existing.
And, yet, I wonder if we’ve ever been more apathetic.
In 2014, Shonda Rhimes, mastermind of Thursday night television on ABC, gave the commencement speech to the graduates and parents of her alma mater, Dartmouth College. In that speech, she talked about a lot of things and made a lot of good points, but the one I want to highlight here is simple. Get out of your own little world, and do something.
Awareness doesn’t do anything. Action does.
Pick an issue. Just one issue. And do something about it. By the way, if you haven’t figured it out, posting to social media isn’t doing something. It’s okay to do that, of course. We all do, and we probably always will. I’m certainly just as guilty of it as most other people. I may tend to live my life within the walls of my house, venturing out only when my introverted, anxious self is forced to buy milk at the last minute or take one of my kids to an appointment, but I feel strongly about things, and because I do feel so strongly, I tend to compose scathing rants and impassioned calls to action. I’m good at it. Heck, I’m doing it right now. But at the end of the day, it’s talking. And while I obviously love talking, and you aren’t likely to get me to shut up any time soon, talking is not doing. It has its place and purpose. But it’s not doing.
So, no, I’m not good at going out and confronting the world. But I must change. We all must change. We must do. We must contact our leaders when we don’t approve of how they are representing our voices, speak up when we see others being torn down, and literally stand beside a person being persecuted. We must listen and take action when our teachers tell us current policies are preventing them from teaching their diverse student bodies effectively; believe the child who says he is being bullied and take action beyond words; volunteer in after school programs, youth centers, and homeless shelters; and support funding for better access to mental health resources. We must hand out food and blankets to homeless people on the streets, volunteer at a clinic, build houses for low income or homeless families, and donate the money we spend on walks and races and “awareness” to organizations that put the money in the hands of the people doing the real work of research and helping those who need it. We must find the thing we’re passionate about, our talent, or the thing we believe in and use it to make a difference, big or small. There are a billion ways to make a difference for a million causes. Pick one. And do.


At 9 years old, after 4 years of piano lessons, I got a new teacher. Her name was Mrs. Hicks, she kept a dish of hard candy on her piano, she had the brightest red hair I’d ever seen (until I began to rival it myself), she was the nicest lady you’d ever meet, and she was terrifying. On my first day with her, she took a cursory look at my books, had me play the piece I’d been working on with my previous teacher, and walked out of the room. When she returned, she thrust a piece of sheet music into my hands — “The Rose,” as I recall — and said, “You will be play this. It will be difficult, and you will not like it — or me, at times — but you will play it and be better for it. But first, you will play these.” And she placed three more books on the bench beside me.